Step by Step

Today, I was thinking, why not share some insider information with you fine folks. Here is a very brief step-by-step list of the process it takes to design a line of clothes from start to finish. 

RESEARCH: Using the power of technology and subscriptions to websites that offer exclusive information on trends, we researched the market. This began in January 2013 even though our line will not launch until Spring 2014. That’s right, we work that far in advance to give you the most perfect product!

INSPIRATION: After browsing our resources, we realized we had 3 solid directions we could go in. We chose our favorite and adapted it to our target market.

THEME: We titled our theme “concrete pioneer”. We continued to focus on exactly who she was; her likes and dislikes, where she lived, what her daily life looked like. 

DESIGN CONCEPTS/ILLUSTRATIONS: This came primarily from our research. We also adapted a few looks to be more specific to our “concrete pioneer”. We started with nearly 50 sketches and chose our favorite as a team. 

FABRIC: Next it was time to choose fabric! This was one of the most exciting parts of the process because the garments began to come to life. We pulled our options and began choosing the ones that not only looked like our girl, but also worked well together. The 3 prints in our collection were the easiest to choose. We all agreed that the Anna Maria Horner field study collection would be a perfect fit (www.annamariahorner.com)!

PATTERNS: We used a technique called flat patterning to create all the patterns for the collection. 

SAMPLES: Once the patters were completed, we wasted no time in starting our samples. We used muslin to create mock-ups to see the shape and fit of the pieces. 

GARMENT SEWING: After patterns are finished and any needed adjustments are made, we sewed the garments using our designated fabric. This was the most gratifying step! We could finally see the finished pieces in all their glory!

There are several more steps in the process, I assure you! Things like tech packs (illustrations created on the computer to display construction details), line sheets and order forms (needed to sell the line), and of course pricing the garments (you must know the cost per garment + the cost of labor etc.). 

And now you know (hopefully) a little more than you did about producing a line of clothing! 

Hope you all are well! We sure are because we GET to go to HAITI in 18 days! Continue to follow along with us as we prepare for the trip of a lifetime!

-CristaImageSweet Emery wearing our Madeline romper

 

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